Marketing!

BUDGET - $100,000,000
- Spring 2010
#Viral marketing commenced on the film.
- June 2nd 2010
# A manual was sent to various companies filled with bizarre images and words which are linked with 'Inception'.
- During June 2010
# Viral Marketing began to become more noticeable as more common things came out. Such as Posters, Adverts, Phone Applications, Websites. 
In order to market 'Inception' successfully, Warner Bros being their distributor has to think of a clever way of doing this. Therefore they created a Facebook page which published all the new updates on the release of the DVD, Photo Apps, Images of the actors etc.

On the release of the facebook page, they had to release other elements to follow this, therefore they created a Phone App which could be downloaded. They cleverly created an app to link with the concept of making your dreams a reality by changing the perception of reality. 

Prior to releasing the film they had to create official and teaser posters and trailers to create the awareness within the audience to the upcoming release of 'Inception'. 

                                 

Teaser Poster                                                      Official Poster

Whilst also creating posters and trailers, Warner Bros had to produce an official website where audience members could access into wallpapers, the storyline, images etc. 

 < website

- June 7th 2010

# A behind the scene feature on the film was released on Yahoo Movies! 

Filming Location Dates!

June 19th 2009 - Tokyo
This is when they shot the scene where Saito first hires Cobb during a helicopter flight over the city.
July 15th 2009 - London
This is when they shot the corridor scene within a converted airship hangar in the North of London, where they had to reconstruct the corridor at a 30 degree angle, in addition to this they built a long corridor. 

August - France (Paris Bistro)
This is when they shot the vital scene between Ariadne and Cobb in a Paris Bistro, where they had to create the explosion scene without using actually explosions. 

August - Tangiers & Mombassa
This is when they shot the scene when Cobb hired Yusuf and Eames, whilst there they shot a foot chase scene and an alleyway scene with in Grand Souk. 

October - Los Angeles
This is when they shot the scene for the Japanese styled castle in one of the very first scenes of the film. They used Warner Bros sound stage to build the sets. 
 
November - Alberta (Canada) 
This was the final location to piece together the film, this is when they shot the ski chase sequence to another pinical  point in the film. It took months to build the set and also they had to wait until a snow storm had passed their location.

Rating!

Inception was rated PG-13


Why? Looking on the Motion Picture Association of America, I investigated why this film was a PG-13. 
Briefly they explain their reasons..
"A PG-13 motion picture may go beyond the PG rating in theme, violence, nudity, sensuality, language, adult activities or other elements, but does not reach the restricted R category. The theme of the motion picture by itself will not result in a rating greater than PG-13, although depictions of activities related to a mature theme may result in a restricted rating for the motion picture. Any drug use will initially require at least a PG-13 rating." 
From being a person that has watched the film, I agree strongly that the film has been rated correctly, as the film does consist of some sense of violence, language and nudity. 

Box Office!

Inception - Box Office

Reviews!

Nolan's Timeline!

*Earlier times.. - Since Nolan was 16 he was fascinated that a person had the       awareness to hold a dream once you woken from it. #lucid dream.
*2001 - Nolan writes a 80 page treatment on the concept of his idea of dream stealer's. 

*Late 2001 - Nolan decided to present his treatment to Warner Bros to think about.
*2005 - Nolan wanted to gain more experience in larger scaled films. 
He then went on to direct three big money films whilst also he co wrote one of the three films. 


             
Batman Begins                           The Prestige                         The Dark Knight
2005                                          2006                                     2008


Batman Begins > Superhero Film
*Budget: $150,000,000
*Grossed: $372,710,015
'The Prestige' > Mystery Thriller
*Budget: 40,000,000
*Grossed: 4109,676,311
'The Dark Knight' > Superhero Film 
*Budget: $185,000,000
*Grossed: $1,001,921,825


*Late 2008 - After working on The Dark Knight, Nolan spent a further six months polishing up the script for 'Inception', whilst also changing the genre from an envisioned horror film to an American Science Fiction (Sci-Fi).
*11th Feb 2009 - Warner Bros Purchased the 'Inception' script. 

Christopher Nolan working on the set of Inception!